Cricket’s Community
Starting in 2019, Cricket Wireless inked a partnership with Southwestern Athletic Conference as its official wireless partner.
Cricket Wireless has an ongoing relationship with the Southwestern Athletic Conference as part of its broader commitment to supporting HBCUs, student-athletes, and the communities connected to them. The partnership focuses on visibility, community engagement, and enhancing the student-athlete experience.
Cricket Wireless has positioned itself as one of the leading wireless brands supporting HBCUs nationally. Its SWAC involvement complements its larger sponsorship footprint, reflecting an ongoing commitment to celebrating Black culture, sports, and academic excellence
The partnership with the SWAC emphasis Cricket commitment to being a part of the community, while still staying connected to the tradition, and celebration the strong history of the conference.
Cricket Wireless Supporting the SWAC
As the title sponsor of the Celebration Bowl, Cricket Wireless shows its commitment to HBCUs in the MEAC and SWAC conferences. The Celebration Bowl provides HBCUs a chance to show the amazing culture, and allows for a national exposure for the bands, student athletes, and HBCU alumni.
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